MY MOTTO FOR DELIVERING THE BEST SERVICE TO YOUR CLIENTS
In this series, I'm sharing with you my A-Z guide of pricing tips to help you price your services with confidence and feel more confident charging what you need to support yourself. Here are letters S-U:
S is for Selling is Serving
I know some of you really struggle with selling, I know you feel icky, and you worry that you're going to be sleazy. But you are not. You have a service that is going to change the game for your client’s businesses.
You have a service that can completely transform somebody else's business. You can help them bring in more money, you can help them bring in more leads, you can help them build a presence, you can help them do so many things with the offer that you have.
So it’s really important that you don't hide away from offering that service to people. You don't have to be salesy. And obviously, you don't have to be sliding into people's DMs and offering up your services before you've even created a relationship with someone. But don't be afraid to announce the fact that you have space for a new client, or you have a service that can be offered.
And if you've been having a conversation with someone in the DMs, who is asking you lots of questions and is asking you for support and for feedback, then don't be afraid to say to them, “hey, actually, I have a call that we could do this or I could I could offer you a one to one coaching call, or I have social media management, I could take all this off of your hands, would you like to discuss it more?”
You can sell to people in a really beautiful way. And remember selling is serving, you have to sell to have a business.
Need help attracting clients to you on autopilot? This is exactly what we cover in module 9 of The Pricing Academy®.
T is for Trust
To price your services with confidence, you need to trust that you can deliver incredible results to your clients and that you’re going to make a big difference to their business.
And part of that comes from trusting yourself to do a good enough job, trusting yourself that you are worthy of receiving the amount that you are charging and trusting that your services fairly reflect the value of the price that you have placed on them.
If you don't trust that you can generate results, you shouldn't be offering it as a service. If you don't trust that you can do a good job for your client, you shouldn't be trying to find those clients.
You have to trust in yourself. And it is your responsibility to feel confident in the services that you are delivering.
So what can you do to build that trust? What can you do to feel more confident in yourself and your ability to get results for them?
Creating more self trust is something we cover inside The Pricing Academy®.
U is for Underpromise, Overdeliver
My motto has always been ‘underpromise, overdeliver’.
It was my motto in my 9 to 5, it's my motto in my business now.
So when I talk about over delivering, I don't mean giving away the kitchen sink for really low fees. I mean, going above and beyond for your clients and doing little things for them that are going to support them even further.
Now I never make promises to anyone because you can never guarantee results 100% to a client. But when I worked with clients as a social media manager, I would tell them what I would be delivering on the sales call and in the proposal which would be the ‘standard service’.
But then I would always try and deliver it a little bit extra. So whether that's an extra call or a special gift or a welcome video or a beautiful welcome pack, it doesn't matter. It can just be something very small, but that little special touch of you over delivering, it makes them feel really special.
It makes your clients feel valued and that is going to help you build better relationships with them. When you have better relationships with them, you'll naturally get better results for them because you’ll want to do your best for them.
These extra touches will help you feel more confident charging higher prices. You don’t need to tell your clients you’re going to overdeliver, just do it behind the scenes.
Catch the next episode in this series here: How to deliver more value to your clients
