HOW TO AVOID BURNOUT AS A SOCIAL MEDIA MANAGER

It's incredibly easy to become burnt out as a social media manager. It's not like it's a 'post to Instagram' + then you're done job. (Despite what some people think)

It's a job that never switches off. There's always posts to share, comments to respond to, content to create, trends to keep up with + new features to learn (cheers IG).

And even when you close your laptop at the end of the day, it's easy to open up the apps on your phone + start scrolling. If you're not careful, your brain will stay in 'work' mode.

So what can you do to avoid becoming overwhelmed, exhausted, burnt out + resentful of your clients?

Tune into this episode of The Price with Confidence Podcast where I’m sharing the signs you’re on the brink of burnout + how to avoid becoming completely burnt out as a social media manager.

Read More
Rebecca HawkesComment
YOU CAN CHANGE YOUR PRICES WHENEVER YOU WANT TO

One of the most common questions I get asked is “How often should I increase my prices?” or “When is the right time to increase my prices?”.

I’m a firm believer in doing what’s right for you and your business. I don’t believe in there being a ‘one size fits all’ perfect answer to these questions however there are a few key signs that your current prices are no longer serving you.

Want to know what they are so you can decide whether you’re ready to increase your prices?

Tune into this episode of The Price with Confidence Podcast where we’re discussing why you’re reluctant to raise your rates, when the right time to increase your prices is and whether or not you should change your prices for your current clients.

Read More
Rebecca HawkesComment
YOU DON'T HAVE TO BE THE BEST TO BE PAID WELL FOR YOUR SERVICES

When I started out as a social media manager in 2017, I felt like I couldn’t charge what I needed for my services because I was new. I had limited experience, I was self taught and I definitely wasn’t the best social media manager out there.

The idea that I had to be the best to get paid well left me under-earning, overwhelmed and on the brink of burnout.

The truth is, you don’t have to be the best to be paid what you deserve and in this episode of The Price with Confidence Podcast I’ll be diving into how imposter syndrome can affect the price you charge and why you’re worthy of being paid well, even if you’re not the best in the world.

Read More
Rebecca HawkesComment
WHY YOU SHOULDN'T PRICE PER POST AS A SOCIAL MEDIA MANAGER

Choosing what to charge for social media management services is a decision that can be overwhelming, confusing and difficult to make.

It’s common for people to think they have to price their services based on how many posts they’ll be sharing for their clients but actually, this isn’t true.

In this episode of The Price with Confidence Podcast, I’ll be sharing how to price your services as a social media manager without including the number of posts you’ll share and how you can respond to potential clients who want to know how often you’ll be posting.

Read More
Rebecca HawkesComment
"YOU'RE TOO EXPENSIVE!" HERE'S HOW TO RESPOND

If you’re running a business as a social media manager, chances are you’ve been told you’re too expensive at least once.

In the early days of my business, I’d accept their opinion of my price - and instantly drop what I charged to suit that opinion - because I was so desperate to hear the yes.

After working to increase my confidence and self worth, I realised I wasn’t too expensive and my services were most definitely worth the price tag I’d placed on them.

I stopped dropping my prices and learned how to confidently respond when someone believed I was too expensive. In this episode of The Price with Confidence Podcast I’m sharing a 4 step strategy that you can use the next time someone questions your price.

Read More
Rebecca HawkesComment
HOW NOT TO UNDERVALUE YOURSELF AS A SOCIAL MEDIA MANAGER

We’ve all been in situations where someone - intentionally or unintentionally - has tried to undervalue us as a social media manager.

Maybe they wanted you to drop your prices or expected a response from you at 11pm.

If you have a moment of doubt or you lack confidence, it may feel easier to lower the price to hear the yes or respond to the email for fear they’ll sack you.

But you deserve to be valued and to ensure you are, it’s important you value yourself first which is why in this episode of The Price with Confidence Podcast, I’ll be sharing 3 steps you can take to make sure you don’t undervalue yourself and what you can do if someone tries to undervalue you.

Read More
Rebecca HawkesComment
STOP TRYING TO GUESS WHAT YOUR CLIENTS CAN AFFORD

We’re all guilty of this when we lack confidence in our pricing.

We get on a call with a potential client, discuss their needs, think about our packages and then worry they won’t be able to afford to pay our prices.

And sometimes we drop our prices before we’ve even given the client a chance to pay our actual price. (Or was that just me?)

This guesswork around what someone will or won’t pay is harming your business and in this episode of The Price with Confidence Podcast I’m going to share with you why it’s so damaging and what your responsibility is when it comes to your prices.

Read More
Rebecca HawkesComment
THE PRICE WITH CONFIDENCE METHOD™ FOR SOCIAL MEDIA MANAGERS

Are you happy with what you’re currently charging for your social media services?

Do you feel good about your prices?

Are you hitting your income goal every month + making the money you need?

You go Glen Coco! This eps probably not for you though.

But if you find working out what to charge overwhelming, if you’re not earning what you need, if you lack confidence in how much to charge or you’re ready to raise your rates + you want to learn an empowering way to do so, you’re gonna LOVE this.

In this episode of The Price with Confidence Podcast, I’m breaking down my 4 step strategy for pricing your services with confidence as a social media manager and sharing with you the pricing formula that’ll help you discover exactly how much YOU should be charging for your services.

Read More
Rebecca HawkesComment
5 PRICING MISTAKES YOU'RE MAKING AS A SOCIAL MEDIA MANAGER

We all make mistakes.

It’s a natural part of life.

And thankfully, those mistakes teach us valuable lessons that improve not only our lives but can also improve other people’s lives when we share our wisdom.

Because you only know what you know, right?

That’s why, in this episode of The Price with Confidence Podcast, I’m sharing 5 common mistakes you could be making when it comes to what to charge for your social media management services and what to do when you realise you’ve made a mistake (hint: it isn't to beat yourself up!).

Read More
Rebecca HawkesComment
THE WORST PRICING STRATEGY FOR SOCIAL MEDIA MANAGERS

There are many different pricing strategies you can use to work out what to charge as a social media manager.

Based on my own experience of undercharging and learning how to increase my prices with confidence, I’ve developed my own Price with Confidence Method that works for me and works for the hundreds of social media managers around the world who’ve used it.

That being said, I don’t believe there’s one single strategy that works for everyone. I believe it’s very much down to the individual to choose what one suits them and price their services based on that.

However, there is a pricing strategy that I completely disagree with. A strategy that teaches you if you’re rich, you’re worthy and if you’re poor, you're worth-less.

In this episode of The Price with Confidence Podcast, I’ll be sharing the worst pricing strategy you can use as a social media manager and how you’ll feel when you’ve found the right strategy for you.

Read More
Rebecca HawkesComment
CHARGING BY THE HOUR IS RUINING YOUR BUSINESS AS A SOCIAL MEDIA MANAGER

A few months into my business as a social media manager, I saw a video that changed everything for me.

Whilst I hadn’t charged an hourly rate, I had used an hourly rate to create my packages (and then did something shocking when I worked out the price!).

The video I watched made me see things from a whole new perspective and showed me exactly why charging an hourly rate for your social media management services is the worst thing you can do if you want to grow a successful business.

In this episode of The Price with Confidence Podcast I’ll be sharing that same information with you as well as what you can do instead of using an hourly rate in your business.

Read More
Rebecca HawkesComment
HOW PRICING WITH CONFIDENCE CAN CHANGE YOUR LIFE

I started out charging ridiculously low prices as a social media manager.

(Honestly, you won’t believe the amount I charged my first client!)

When I realised how my prices were leading to overwhelm, anxiety and were definitely not giving me the life I’d dreamed of, I knew I needed to increase them.

Over the course of 6 weeks, I increased my confidence which enabled me to increase my prices and recognise that I was worthy of being paid well for my services.

When you learn how to price with confidence as a social media manager, everything changes. In this episode of The Price with Confidence Podcast I’ll be showing you just how much of an impact what you charge for your services can have on you, your life and your business.

Read More
Rebecca HawkesComment
WHY YOU SHOULD BE PASSIONATE ABOUT PRICING AS A SOCIAL MEDIA MANAGER

As a social media manager, it’s important you get your prices right.

But knowing what to charge for social media management services can be confusing, especially when you do what most people do and start by creating the package first.

In my world, we do things differently.

When you start with your prices as the foundation of your business, it means that you're instantly creating a business that’s going to support you, your goals and the life you want to live.

This is one of many reasons for why you should be passionate about pricing and through The Price with Confidence Podcast, I’m going to empower you, inspire you and teach you how to price your services with confidence so you can grow a successful business as a social media manager.

Read More
Rebecca HawkesComment