STOP TRYING TO GUESS WHAT YOUR CLIENTS CAN AFFORD
We’re all guilty of this when we lack confidence in our pricing.
We get on a call with a potential client, discuss their needs, think about our packages and then worry they won’t be able to afford to pay our prices.
And sometimes we drop our prices before we’ve even given the client a chance to pay our actual price. (Or was that just me?)
This guesswork around what someone will or won’t pay is harming your business and in this episode of The Price with Confidence Podcast I’m going to share with you why it’s so damaging and what your responsibility is when it comes to your prices.
Push play below or listen via your favourite podcast player: Apple Podcasts | Google Podcasts | Spotify | Audible | Amazon Music | Stitcher
W E C O V E R:
[00:43] Why assuming what your clients can afford is harming your business
[01:53] What happens when you change your beliefs around what someone will pay
[02:57] How you’re disempowering your potential clients
[05:07] Your responsibility when it comes to pricing your services
Q U O T E S:
“When you decide what your clients can or can't afford, you already enter the sales conversations expecting to be paid a lower price than you want or need or deserve.”
“If you don't give people the opportunity to pay your higher prices, they're going to pay you a low price because they've got no other option. People can only pay you what you ask for.”
“It's not for you to decide the amount of money that they want to invest to support themselves.”
