5 UNKNOWN BENEFITS OF INCREASING YOUR PRICES

There are many obvious reasons for increasing your prices as a social media manager: you make more money, need less clients and therefore have more freedom to enjoy your life.

Which is why most of us start a business in the first place.

But what about the unknown benefits of increasing your prices? The things that people don’t think about?

The biggest hurdle social media managers have to overcome when pricing their services is fear.

You're afraid of judgement from your peers, family or friends.

You're worried no one will ever sign up again if you dare charge more.

You get scared that if people pay you more you won't deliver the results they want.

You have your imposter saying things like "who do you think you are charging that much?!".

Business, Social media manager, PricingRebecca HawkesFebruary 18, 2021 Comment

DON'T LOWER YOUR PRICES, DO THESE 3 THINGS INSTEAD

Pricing stops many social media managers in their tracks.

You may spend a few weeks increasing your confidence, finally feel like you can increase your price and then no one signs up within the first week.

So you instantly want to lower your prices back down.

Here’s the thing, it’s going to take you just as much time, energy and effort to sign a new client at £200 per platform as it would £600 per platform. And my guess is, you’d much rather a handful of higher paying clients than armfuls of lower paying clients that just about cover your bills…

So before you think about dropping your price just to hear a yes, do these 3 things instead.

Business, Social media manager, Pricing, Self worth, Imposter syndrome, ConfidenceRebecca HawkesFebruary 4, 2021Comment

11 COMMON PRICING QUESTIONS FROM SOCIAL MEDIA MANAGERS, ANSWERED

I recently asked my Instagram community what their biggest struggles were when it came to pricing their services as a social media manager and in this blog post, I’ll be answering their questions and a few of the most common ones I get as a Pricing Coach.

Let’s dive straight in:

I’m not sure what the ‘right’ price point is

This is such a common question and I’m sure one every single social media manager has asked at some point in their journey.

The truth is, the only ‘right’ price point is the one that supports you and your needs.

There’s no magic, universal price that all social media managers should be charging.

Your price comes from two things:

Business, Social media manager, Pricing, Self worth, Imposter syndromeRebecca HawkesJanuary 28, 2021Comment

HOW TO GENERATE CONSISTENT INCOME AS A SOCIAL MEDIA MANAGER

One of our biggest concerns as social media managers is generating consistent income.

We don’t want to be stuck in the feast or famine cycle, spending hours and hours each month searching desperately for new clients before our current client finishes their month with us.

We want to feel secure in the knowledge that money is coming in each and every month.

Business, Confidence, Pricing, Social media managerRebecca HawkesJanuary 11, 2021Comment

3 PROBLEMS A NEW SOCIAL MEDIA MANAGER FACES & HOW TO OVERCOME THEM

When I became a social media manager I soon found that instead of the laidback, 4 hour work day I was expecting, I had a handful of full time clients, a head full of anxiety and a heart full of regret.

When you start a business, you fear that you won’t make enough money to pay your bills so you accept offers that you shouldn’t. You take on more work for less money because you feel like you’re supposed to say yes to everyone that wants to work with you.

Pricing, Self worth, Social media manager, Imposter syndrome, Confidence, Business, Finding clientsRebecca HawkesJanuary 4, 2021Comment

4 THINGS YOU NEED TO ACHIEVE YOUR GOALS

Goal setting has always been something I’m good at. I can set goals for days but the problem I always had was being able to put a big fat tick next to them.

For a long time, I couldn’t work out why I was failing so much and when I sat down to review my 2018 goals and realised I hadn’t achieved ANY of them, I knew I needed to work out where I was going wrong.

Business, Confidence, Finding clients, Mindset work, Social media managerRebecca HawkesJanuary 4, 2021Comment

HOW TO GET YOUR FIRST CLIENT AS A SOCIAL MEDIA MANAGER

When it comes to signing your first client as a social media manager, there are several things you need to have in place.

In this blog post, I’ll be sharing practical tips to help you find your first client as a social media manager alongside the mindset you need to adopt in order to make signing clients easier.

For the purpose of this article, I’m assuming you already have the skills to manage socials for your clients (no, you don’t need a degree!) so won’t be talking about how to become a social media manager.

Before you decide to sign your first client, as well as having the correct legal bits in place, you need to be crystal clear on these things:

Business, Social media manager, Finding clientsRebecca HawkesDecember 23, 2020 Comments

HOW TO EARN MORE MONEY AS A SOCIAL MEDIA MANAGER

The biggest mistake people make when it comes to earning more money is thinking that all they need to do is sign more clients.

But there’s a crucial step missing.

Let’s say you’re currently earning £1,500 a month but your goal is to double that and start earning £3,000 a month. And we’ll say that you’re currently charging £300 per platform.

Right now, you’re managing 5 platforms for 5 different clients. Which is great, but you do have your days where you feel a bit overwhelmed with everything you’re doing.

To achieve your goal of £3,000 a month (which - let’s be honest - you plucked out of thin air), you’d need to sign another 5 clients.

Honest question: How would you feel managing 10 different platforms/clients?

Confidence, Business, Pricing, Social media managerRebecca HawkesDecember 17, 2020Comment

PRICING TIPS FOR SOCIAL MEDIA MANAGERS: AN A-Z GUIDE

Pricing is probably my favourite topic to talk about.

When I started my business as a social media manager, I didn’t have a clue about pricing.

I undercharged for my services, I’d drop the price if asked to and I spent more time stressing about how much I should ask for that in the end, whenever I’d receive an enquiry, I’d get a huge dollop of anxiety on the side.

Undercharging for our services and stressing about our price tag is common, especially for us women. I’m on a mission to end pricing struggles for social media managers so they can start earning what they deserve, making the money they need and therefore creating the life of their dreams.

Business, Confidence, Pricing, Self worth, Social media managerRebecca HawkesOctober 29, 2020Comment

HOW I WENT FROM CHARGING £37.50 TO £400 PER PLATFORM AS A SOCIAL MEDIA MANAGER

In February 2017, I launched my business as a social media manager and a few weeks later, one of my friends got in touch about me launching and managing a Twitter and Pinterest account for her business.

In my excitement to have my first official paying client and wanting to give my friend a good deal (mates rates and all that), I charged just £75 a month to manage BOTH platforms.

What’s even worse than charging peanuts for a shit tonne of work is that I actually gave her a whole month FREE because imposter syndrome got in my head, telling me I hadn’t done enough.

The truth was, I’d found it so easy to set up and optimise both accounts, I didn’t feel like I could call it work. How could I charge for something that came so easy for me?

Confidence, Self worth, Imposter syndrome, Business, Pricing, Social media managerRebecca HawkesOctober 22, 2020Comment

15 USEFUL TOOLS FOR ONLINE BUSINESS OWNERS + FREELANCERS

When it comes to useful tools to help us grow our businesses, there are endless possibilities.

From funnel builders, content storers, social media schedulers, accounting software - it can quickly become very overwhelming (not to mention expensive).

Over the past 3.5 years in business, I’ve tried and tested a lot of recommended tools but there are only 7 tools I rely on and use almost every single day. I’ve also included 8 other useful tools that have helped me grow my business but aren’t completely necessary if you’re in the early stages.

BusinessRebecca HawkesJune 25, 2020Comment

WHAT TO CHARGE AS A SOCIAL MEDIA MANAGER

You’re a social media manager who struggles with pricing.

Welcome to the club!

You’re in the right place if you want to learn exactly how to price your services with confidence.

I love to talk about pricing because it’s something that holds so many of us back.

When I started as a social media manager, I charged my first client £75 a month to manage TWO platforms - Twitter and Pinterest so it wasn’t even like I could repurpose content….

Business, Social media manager, Confidence, PricingRebecca HawkesJune 4, 2020Comment

WHO AM I TO BE SUCCESSFUL?: HOW TO OVERCOME THE LIMITING BELIEFS THAT HOLD US BACK FROM THE SUCCESS WE DESERVE

If you’re an entrepreneur, chances are this has happened to you.

You thought of an idea - either a new business or a new service/product within that business - got lost in a whirlwind of passion, excitement and enthusiasm for how you’d bring it to life.

You spent hours mapping things out, creating a task list for all the steps you needed to take and had an excitable conversation with someone you love (who still doesn’t really ‘get’ what you do) about this awesome thing.

You couldn’t sleep, you forgot to eat - you were so engrossed in making your dream come to life.

But then you stopped.

You woke up one morning feeling less excited, less passionate.

Doubts started to creep in.

What ifs started to show up.

Overwhelm hit you like a ten tonne truck.

WHY I BECAME A SOCIAL MEDIA MANAGER + HOW I GOT STARTED

You’re probably here for 3 reasons:

You’re thinking of becoming a social media manager and wondering whether it’s even possible for you (it is)
You’ve decided to become a social media manager and want to know how to get started
You know me from my podcast or you’re connected with me on socials and wanted to know a bit more about my story

In this blog post, I’m going to share with you why I decided to become a social media manager and how I got started.

Before I started my own business, I was really interested to read about other entrepreneur’s journeys and what made them take the leap into owning a business. Throughout my story, my hope is that you’ll find inspiration, motivation and feel empowered to go after your dreams too.

At 21, I went on my first solo backpacking trip and my love for travel was born.

Business, Social media manager, Finding clientsRebecca HawkesApril 23, 2020 Comments

HOW TO STOP PROCRASTINATING + START TICKING OFF YOUR GOALS EVERY WEEK

We’ve all been there, haven’t we?

Faced with that one task that we keep pushing to tomorrow, pretending it’s not important and doing everything in our power to avoid looking at it on our to do list.

We can’t put our finger on it but there’s just something about it giving us chills.

It’s staring us in the face, teasing us, making us feel guilty, like a failure, for not eating the frog first (disclaimer, I haven’t read that book so apologies if completely wrong analogy).

The closer the deadline gets, the more the overwhelm rises.

We turn to Netflix, cleaning the kitchen, putting on a meditation and pretending we really need to do the mindset shizz right this second. Or we tell ourselves a power nap will help and accidentally (on purpose) forget to set a 20 minute alarm.

Oops. No time for the task now!

Business, Confidence, Overwhelm, Productivity, Social media managerRebecca HawkesApril 16, 2020Comment

FROM BEING STUCK TO SLAYING YOUR GOALS: HERE'S WHAT YOU NEED TO DO

Being stuck is the worst, isn't it?

Whilst it definitely is a mental thing, it can feel physically draining.

You don't wanna get out of bed.

You don't wanna switch off the Netflix.

You don't wanna open up your to do list because OMG I DON'T KNOW WHAT I'M DOING.

But there comes a point where you have to make a choice: get yourself out of the mud or sink into the quicksand and disappear forever.

However appealing the quicksand may feel right now, I urge you to go for option A.

Business, Self care, Overwhelm, ProductivityRebecca HawkesApril 2, 2020Comment

WHY YOU NEED A BIG VISION + HOW TO CREATE IT

Dream clients, dream life.

In order to get those dreamy clients and live that dreamy life, you have to have a vision.

When you have a vision in mind, you are more likely to feel motivated, to be productive and to feel confident about what you're doing because you'll know you're doing it for a purpose.

If we don't know what we want or we can't work out what we want, we procrastinate, we faff around doing tasks that don’t move us forward, we choose Netflix over action, and then that all leads to feelings of guilt that we’re not taking action. The feelings of guilt stop us moving forward and throw us into a downward spiral of self-criticism, judgement and comparisonitis.

How hard is it to take action when you lack confidence and feel like you’re not as good as your peers who are ‘killing it’ on Insta?

Business, Social media manager, Finding clientsRebecca HawkesFebruary 27, 2020Comment

4 IMPORTANT LESSONS I LEARNED AS A SOCIAL MEDIA MANAGER

When I started my business as a social media manager, I was pretty confident I could be an overnight success.

I knew social media.

I had experience with social media - I’d used it to launch my first business and I’d managed it for the company I worked at previously.

I got results from social media - generating leads, increasing traffic and making posts go viral were all things I had on my achievements list.

When the enquiries started pouring in, I knew I was gonna succeed.

But after spending hours creating and sending elaborate, detailed proposals, the leads just weren’t converting.

Business, Social media managerRebecca HawkesDecember 9, 2019Comment

TACKLE IMPOSTER SYNDROME IN 10 SIMPLE STEPS

Imposter syndrome is common amongst social media managers and can be a huge reason for why we’re not signing the clients we want, showing up online or charging our worth.

When I started my business as a social media manager in 2017, I’d never heard of imposter syndrome.

But I was experiencing a lot of self doubt, thoughts of ‘who am I to be doing this?’, worrying constantly that the (great) results I was getting for clients weren’t good enough and when I was finding things simple and easy to do, I felt like a fraud.

Imposter syndrome, Confidence, Business, Affirmations, Journaling, Mindset work, Self care, Self worth, Social media managerRebecca HawkesNovember 4, 2019Comment

DON'T LET THESE 7 DEADLY SINS DESTROY YOUR BUSINESS

A few weeks ago, I watched the film Seven for the first time. I say the first time - when it came to the dramatic, cliffhanger ending, it turned out I’d already seen that bit.

After watching the film, my brain started processing it and as it so often does, started thinking about how the seven deadly sins could relate to my business - or yours of course. I looked at each sin one at a time and found it startling easy to associate them with things I’d done in the past that had affected my business in a negative way.

Business, Confidence, Social media managerRebecca HawkesOctober 21, 2019Comment