When I became a social media manager I soon found that instead of the laidback, 4 hour work day I was expecting, I had a handful of full time clients, a head full of anxiety and a heart full of regret.
When you start a business, you fear that you won’t make enough money to pay your bills so you accept offers that you shouldn’t. You take on more work for less money because you feel like you’re supposed to say yes to everyone that wants to work with you.
Read MoreGoal setting has always been something I’m good at. I can set goals for days but the problem I always had was being able to put a big fat tick next to them.
For a long time, I couldn’t work out why I was failing so much and when I sat down to review my 2018 goals and realised I hadn’t achieved ANY of them, I knew I needed to work out where I was going wrong.
Read MoreWhen it comes to signing your first client as a social media manager, there are several things you need to have in place.
In this blog post, I’ll be sharing practical tips to help you find your first client as a social media manager alongside the mindset you need to adopt in order to make signing clients easier.
For the purpose of this article, I’m assuming you already have the skills to manage socials for your clients (no, you don’t need a degree!) so won’t be talking about how to become a social media manager.
Before you decide to sign your first client, as well as having the correct legal bits in place, you need to be crystal clear on these things:
Read MoreThe biggest mistake people make when it comes to earning more money is thinking that all they need to do is sign more clients.
But there’s a crucial step missing.
Let’s say you’re currently earning £1,500 a month but your goal is to double that and start earning £3,000 a month. And we’ll say that you’re currently charging £300 per platform.
Right now, you’re managing 5 platforms for 5 different clients. Which is great, but you do have your days where you feel a bit overwhelmed with everything you’re doing.
To achieve your goal of £3,000 a month (which - let’s be honest - you plucked out of thin air), you’d need to sign another 5 clients.
Honest question: How would you feel managing 10 different platforms/clients?
Read MorePricing is probably my favourite topic to talk about.
When I started my business as a social media manager, I didn’t have a clue about pricing.
I undercharged for my services, I’d drop the price if asked to and I spent more time stressing about how much I should ask for that in the end, whenever I’d receive an enquiry, I’d get a huge dollop of anxiety on the side.
Undercharging for our services and stressing about our price tag is common, especially for us women. I’m on a mission to end pricing struggles for social media managers so they can start earning what they deserve, making the money they need and therefore creating the life of their dreams.
Read MoreIn February 2017, I launched my business as a social media manager and a few weeks later, one of my friends got in touch about me launching and managing a Twitter and Pinterest account for her business.
In my excitement to have my first official paying client and wanting to give my friend a good deal (mates rates and all that), I charged just £75 a month to manage BOTH platforms.
What’s even worse than charging peanuts for a shit tonne of work is that I actually gave her a whole month FREE because imposter syndrome got in my head, telling me I hadn’t done enough.
The truth was, I’d found it so easy to set up and optimise both accounts, I didn’t feel like I could call it work. How could I charge for something that came so easy for me?
Read MoreYou’re a social media manager who struggles with pricing.
Welcome to the club!
You’re in the right place if you want to learn exactly how to price your services with confidence.
I love to talk about pricing because it’s something that holds so many of us back.
When I started as a social media manager, I charged my first client £75 a month to manage TWO platforms - Twitter and Pinterest so it wasn’t even like I could repurpose content….
Read MoreIf you’re an entrepreneur, chances are this has happened to you.
You thought of an idea - either a new business or a new service/product within that business - got lost in a whirlwind of passion, excitement and enthusiasm for how you’d bring it to life.
You spent hours mapping things out, creating a task list for all the steps you needed to take and had an excitable conversation with someone you love (who still doesn’t really ‘get’ what you do) about this awesome thing.
You couldn’t sleep, you forgot to eat - you were so engrossed in making your dream come to life.
But then you stopped.
You woke up one morning feeling less excited, less passionate.
Doubts started to creep in.
What ifs started to show up.
Overwhelm hit you like a ten tonne truck.
Read MoreYou’re probably here for 3 reasons:
You’re thinking of becoming a social media manager and wondering whether it’s even possible for you (it is)
You’ve decided to become a social media manager and want to know how to get started
You know me from my podcast or you’re connected with me on socials and wanted to know a bit more about my story
In this blog post, I’m going to share with you why I decided to become a social media manager and how I got started.
Before I started my own business, I was really interested to read about other entrepreneur’s journeys and what made them take the leap into owning a business. Throughout my story, my hope is that you’ll find inspiration, motivation and feel empowered to go after your dreams too.
At 21, I went on my first solo backpacking trip and my love for travel was born.
Read MoreWe’ve all been there, haven’t we?
Faced with that one task that we keep pushing to tomorrow, pretending it’s not important and doing everything in our power to avoid looking at it on our to do list.
We can’t put our finger on it but there’s just something about it giving us chills.
It’s staring us in the face, teasing us, making us feel guilty, like a failure, for not eating the frog first (disclaimer, I haven’t read that book so apologies if completely wrong analogy).
The closer the deadline gets, the more the overwhelm rises.
We turn to Netflix, cleaning the kitchen, putting on a meditation and pretending we really need to do the mindset shizz right this second. Or we tell ourselves a power nap will help and accidentally (on purpose) forget to set a 20 minute alarm.
Oops. No time for the task now!
Read MoreDream clients, dream life.
In order to get those dreamy clients and live that dreamy life, you have to have a vision.
When you have a vision in mind, you are more likely to feel motivated, to be productive and to feel confident about what you're doing because you'll know you're doing it for a purpose.
If we don't know what we want or we can't work out what we want, we procrastinate, we faff around doing tasks that don’t move us forward, we choose Netflix over action, and then that all leads to feelings of guilt that we’re not taking action. The feelings of guilt stop us moving forward and throw us into a downward spiral of self-criticism, judgement and comparisonitis.
How hard is it to take action when you lack confidence and feel like you’re not as good as your peers who are ‘killing it’ on Insta?
Read MoreWhen I started my business as a social media manager, I was pretty confident I could be an overnight success.
I knew social media.
I had experience with social media - I’d used it to launch my first business and I’d managed it for the company I worked at previously.
I got results from social media - generating leads, increasing traffic and making posts go viral were all things I had on my achievements list.
When the enquiries started pouring in, I knew I was gonna succeed.
But after spending hours creating and sending elaborate, detailed proposals, the leads just weren’t converting.
Read MoreImposter syndrome is common amongst social media managers and can be a huge reason for why we’re not signing the clients we want, showing up online or charging our worth.
When I started my business as a social media manager in 2017, I’d never heard of imposter syndrome.
But I was experiencing a lot of self doubt, thoughts of ‘who am I to be doing this?’, worrying constantly that the (great) results I was getting for clients weren’t good enough and when I was finding things simple and easy to do, I felt like a fraud.
Read MoreA few weeks ago, I watched the film Seven for the first time. I say the first time - when it came to the dramatic, cliffhanger ending, it turned out I’d already seen that bit.
After watching the film, my brain started processing it and as it so often does, started thinking about how the seven deadly sins could relate to my business - or yours of course. I looked at each sin one at a time and found it startling easy to associate them with things I’d done in the past that had affected my business in a negative way.
Read MoreOne of the things I struggle the most with as a business owner is getting the work/life balance right.
I used to feel like I was all in with either one or the other and struggled with working non stop or socialising non stop.
When I moved to Utila in February 2017, I'd just launched my business as a social media manager. With the pressure on to sign some clients, I spent 12-14 hours a day 'hustling' in front of my laptop.
Read MoreI’ve always been brilliant at making things complicated for myself.
And I bet if you’re reading this, you are too.
Shall we form a gang?
I’m gonna share my story with you about how, when I realised I was making life difficult for myself, I stripped things back and, in doing so, scaled to the next level.
WAIT! Before you click off because you think this is another ‘scale to 6 figures’ post, it’s not.
Read MoreI could sit here all day discussing the reasons we should work together but I thought it'd be more fun to tell you why you SHOULDN'T work with me.
Reason 1: I'll make you cry. And then I'll cry.
We go into some deep shit.
Read More
